??? ????? ?????? ??? ??, ?? ???????? ??????? ?? ?????? ?????? ??????. ???????? ???????? ?????? ???? ??? ???? ????? – ??????-???? ???????? ??? ???? (???? ??? ?????? ????? ???????), ???????? ???? ??? ????? ???? ??? ???? ?????. Shopper gratification: When it comes to the most effective We